Boston-based nail care chain MiniLuxe begins national expansion with the Dallas market, introducing hospital-grade hygiene, low toxicity and client service-focused retail model. The uptown neighborhood store is the first of more than 10 locations scheduled to open in North Texas.
MiniLuxe is committed to eliminating or drastically reducing the use of toxic chemicals, redefining and elevating hygiene and improving client service standards and labor practices. Every MiniLuxe location has a high-tech “Clean Lab” that uses ultrasonic debris removal and hospital-grade level sterilization for metal instruments. All non-metal components (nail files and buffers) are offered to the client or disposed for them after each use. MiniLuxe technicians never “double-dip” when it comes to waxing and specially designed jet-free pedicure tubs ensure foot-soaking water is never recirculated.
“MiniLuxe is a very unique consumer brand transforming the nail care and waxing industry through its celebration of self-care and commitment to unprecedented hygiene practices,” said MiniLuxe CEO and native Texan Sue Thirlwall. “We are thrilled to make Dallas—one of the most vibrant and dynamic cities in the country—the second market in the nation to experience this exciting retail concept.”
As part of its commitment to its new community, MiniLuxe will make donations to 12 local charities in its first 12 weeks of operations at the West Village store. Charities, donation program news and announcements will be updated via MiniLuxe’s social media channels.