Manhattan-based salon John Barrett (formerly located atop Bergdorf Goodman) is relocating its flagship salon to the Edey Mansion, a tony Manhattan townhouse located at 10 West 56th street that was once the home of Elizabeth Taylor.
Barrett will retain a smaller, more intimate space at Bergdorf Goodman where he will remain the exclusive hair stylist. He plans to take the operation national with 15 more salons opening across the U.S. in five years. The salons will differentiate themselves in the category by selling a well-edited selection of coveted, high performance hair care, skincare and cosmetic products, a full range of beauty services and merchandise from exclusive collaborations beyond the beauty category – notably jewelry and accessories. Unlike the typical high-end shopping experience, ultra-exclusive brands are presented in a focused, intimidation-free environment.
“We are enormously grateful for our long standing partnership with Bergdorf Goodman,” says Barrett. “I owe an incredible debt of gratitude to Dawn Mello who gave me a phenomenal opportunity when she handed me the keys to the Goodman penthouse two decades ago.”
The new headquarters of John Barrett, who claims to be the largest luxury salon in the United States, is a stately, six-story 16,000 square foot building constructed during the grand Belle Epoque era, in the Beaux-Arts style. Designed by the architectural firm Warren & Wetmore, most notably associated with the design of Grand Central Terminal and Steinway Hall, the John Barrett Mansion will house a new 9,000 sq. ft. John Barrett salon, an industry-leading training and educational facility, executive offices in its penthouse, as well as 3,500 sq. ft. of luxury retail space.
The salon’s CEO Jim Hedges shared the following about the move, “Given our growth trajectory, the luxurious setting, the grandeur and the mansion’s proximity to our long-standing customers from the Bergdorf Goodman penthouse, this property makes perfect sense for us.”
The famous edifice features a grand sculptural palladium window rising 20 feet, with an elegant cartouche and keystone at the centerpiece of the design on the facade’s second level. A sweeping, romantic marble staircase, soaring plaster-encrusted ceilings, antique Venetian chandeliers, a ballroom and a formal garden terrace are just a handful of the fashionable home’s attributes.
John Barrett has selected architect, Daniel Romualdez to lead the renovation of the building. “Our new flagship will redefine the luxury salon experience creating the most exceptional beauty destination in New York, if not the country,” asserts Hedges.