America’s Beauty Show is back again this year showcasing hot, new beauty products coming to “a salon near you!” Thousands of salon professionals will travel to Chicago to attend the show to be held at McCormick Place (West) Saturday, Sunday and Monday –March 21, 22, 23, 2015.
America’s Beauty Show is the place where beauty salon professionals can view over 400 manufacturer exhibits and learn about new beauty products/trends, hot colors in nails, and how to utilize new techniques in hairdressing and hair color. They’ll discover latest innovations in hair dryers, flat irons, curlers, hair treatments, hair colors, nail colors, and skin care treatments including the latest in hair extensions.
“Last year we were honored to be recognized by Choose Chicago, which announced the 80,000 attendees — who came from all over North America and 35 foreign countries — had a $116 million impact on the local economy,” said Paul Dykstra, CEO of America’s Beauty Show. “We are proud of the contribution the beauty industry has made and continues to make on the City of Chicago.”
The event will feature runway presentations from national and international beauty stars and celebrity hairdressers from top manufacturers including: Pureology, Paul Mitchell, Mizani, American Crew, Matrix, CND Nails and Wella. American vocal group the Backstreet Boys will appear at the Lash Now exhibitor booth on Sunday, March 22nd from 1pm-4pm.